Rural Tourism. A more digital, sustainable Mediterranean tomorrow.
Assess your digital maturity, compare anonymously with similar SMEs across participating countries, and receive a practical transformation roadmap.
40
Assessment questions
8
Digital maturity dimensions
7
Participating countries
~10 min
Estimated completion
ASSESS
Know where you stand
Measure digital strategy, marketing, operations, data, AI, skills, security and sustainable digitalisation.
COMPARE
Benchmark like-for-like
Compare with similar SMEs in your country and with equivalent peers across CLUSTER ATLAS 4 MED.
IMPROVE
Get your roadmap
NADIA translates gaps into prioritised actions for the next 3, 6 and 12 months.
ASSESS
Your Business Profile
Synthetic / Demonstration Data
Help us understand your business. Profile information is not scored; it is used to build anonymous, comparable peer groups.
Your progress
Your answers are used to calculate your RT-DMI score and identify suitable anonymous peer groups.
MY RESULTS
Your Digital Maturity
Synthetic / Demonstration Data
65/100
ADVANCED
You are ahead of comparable peers, with clear room to grow in data and AI.
Primary benchmark: comparable rural tourism SMEs matched by business type and SME size. Individual company data is never exposed.
+8
vs similar SMEs in your country
+5
vs similar SMEs in other countries
72nd
percentile among comparable SMEs
Your maturity profile
Absolute score vs selected comparable peers
PEER GROUP TRANSPARENCY
Who are you being compared with?
NADIA builds the peer group primarily from business typology and SME size, then uses country and other profile characteristics where the sample permits.
Similar SMEs in your country
Business typeRural accommodation
SME size1–9
Samplen=18
Benchmarks are aggregated and anonymised. When the selected peer group is below the disclosure threshold, NADIA broadens the comparison group rather than exposing a small cohort.
Dimension comparison
Strongest relative advantages
Main relative gaps
Your Digital Transformation Roadmap
Generated by NADIA
NOW · 0–3 MONTHS
Connect business data
Quick Win
Bring booking, customer, revenue and channel data into a common dashboard and define a small set of management KPIs.
NEXT · 3–6 MONTHS
Introduce practical AI
Technology Action
Start with multilingual content, customer communication and demand analysis before moving to more advanced automation.
LATER · 6–12 MONTHS
Digitise sustainability monitoring
Strategic Investment
Measure energy, water and resource indicators digitally and connect them with operational decisions and customer communication.
ATLAS 4 MED INSIGHTS
Aggregated Digital Maturity Intelligence
Synthetic / Demonstration Data
All figures on this prototype screen are synthetic and exist only to demonstrate the analytical experience. No real SME or country performance is represented.
FILTER THE EVIDENCE BASE
Country comparison is contextualised with sample size. Adjusted RT-DMI is designed to control at minimum for business type and SME size before interpreting cross-country differences.
150
SMEs assessed
123
Comparable peer records
56
RT-DMI median
7
Participating countries
Adjusted RT-DMI by country
Adjusted for business type and SME size. Sample size shown to provide context.
Maturity distribution
Dimension benchmark by country
Median scores · synthetic
ABOUT THE PROJECT
CLUSTER ATLAS 4 MED
This prototype positions the RT-DMI as a common, comparable methodology for assessing and improving the digital maturity of rural tourism SMEs across participating Mediterranean countries.
Powered by NADIA, by AnySolution.
RESOURCES
Methodology & support
Prototype resources area for the RT-DMI methodology, privacy rules, peer benchmarking principles, training materials and SME improvement actions.